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Content Marketing SaaS Tools ‒ Secret Weapons in Your Company's Arsenal

Diana Bashta
August 23, 2022

Content marketing includes planning, creation, and distribution of content. Each of these processes is a bunch of work, not to mention SEO, analytics, and project management. You will probably need several specialists, a lot of time, and tons of effort to deal with these tasks. Luckily, you can optimize content marketing and maximize your work effectiveness by using content marketing SaaS tools.

We’ve interviewed our team and prepared a list of the best online solutions to help you enhance content marketing and streamline the overall workflow. So, without further ado, let’s dive in!

SEO tools to increase your online visibility 

To reach massive audiences and drive more traffic to your web pages, you should incorporate SEO into your marketing strategy. The following tools will help you do it faster and more efficiently.

1. Ahrefs

Ahrefs is an all-in-one SEO software that includes five basic tools ‒ Site Audit, Site Explorer, Keywords Explorer, Content Explorer, and Rank Tracker. Our SEO team uses Ahrefs to analyze competitors and their traffic, study popular searches in a specific industry, check websites for technical SEO issues, generate keyword ideas, discover competitors’ pages that attract the most links, get social and SEO metrics, monitor keyword rankings, and more.

2. AlsoAsked 

AlsoAsked is an online tool that aggregates and organizes live “People Also Ask” data from Google search results. This way you get fast insights into what questions you are expected to answer in your content.

3. AnswerThePublic

Our SEO specialists claim it’s an effective tool for content improvement and we trust them. AnswerThePublic monitors autocomplete data from search engines and provides phrases and questions people ask around your keyword. Thanks to this solution, you get a deep understanding of the problems your prospects currently have.

Check out what people ask about SaaS tools:

4. Google Tools 

  • Google Alerts notifies you of all activities around a specific search term. You stay aware of what is said about your company, product, or competitors. 
  • Google Data Studio is a business intelligence platform for creating and sharing interactive dashboards and engaging reports. It seamlessly works with other Google tools so you can easily import data from Analytics, Google Ads, Google BigQuery, and more.
  • Google Keyword Planner is a research tool to find new keywords, discover search volume trends, see performance forecasts for keywords, and more. 
  • Google Business Profile allows you to manage how your company appears in Google Search and Maps. It helps local businesses improve their online presence and reach more customers.
  • Google Trends is an online search tool that enables users to assess how often a specific word or phrase is queried in the Google search.  

Copywriting SaaS tools for creating content that converts

Whether your copy resonates with the audience or not depends mostly on the writer who creates it. However, you can optimize and speed up the writing process using various software solutions. Let’s see what online tools you can use to write more convincing copy.

1. Grammarly

When self-editing your own article for the tenth time, you might miss some minor mistakes or typos. It’s not a problem at all if you use Grammarly. It is an online writing assistant that checks your copy for grammatical and spelling mistakes, as well as analyzes your style and tone. The tool also has a plagiarism checker.

2. Synonym search 

It often happens you can’t find the right word to express your thoughts or need synonyms so as not to use one word again and again. The tools like WordHippo and Thesaurus help you enrich your writing and make it more creative.

3. Headline generators

Can’t start writing an article because a good title doesn’t come to your mind? Headline Generator is an online tool by Content Row that helps you create catchy titles and gives ideas for blog articles. One more solution to produce headlines is a Title Generator by Tweak Your Biz, which provides dozens of titles with one mouse click.

Even if you fail to find a suitable title for your post in the list provided by the Headline Generator, you can use some ideas from it, like we did for this article.

4. Quetext

Worry about the originality and uniqueness of your writing? With Quetext, your reputation as a copywriter will never be affected. The tool analyzes your piece of writing and identifies any type of plagiarism, both intentional and accidental. Make sure your writing is unique before it’s too late. 

5. Capitalize My Title

Have doubts about whether you should capitalize this or that word in a title? This online solution automatically capitalizes the headline according to the preferable style in one click. 

Let’s capitalize our title “content marketing SaaS tools ‒ secret weapons in your company's arsenal”

Perfect! The only thing is…you know though that SAAS should be SaaS, right?


Ludwig comes in handy when you are not sure a specific word combination sounds normal or even exists at all. It is a sentence search engine that enables you to check phrases in the context. You enter a term you are interested in, while the tool offers you contextualized examples from credible sources.

Content distribution tools to reach your audience

By implementing content distribution tools, you can significantly reduce time on content promotion and boost your marketing efforts. Such tools enable to focus on the marketing strategy and get more creative, rather than spend hours doing repetitive tasks. Here’s the list of content distribution tools you can use.

1. Ninja Outreach

If you widely use an outreach marketing strategy, NinjaOutreach might help you find the right people to reach your target audience. Using a keyword search, you can look for influencers in your industry, see their profiles, and get emails to enable further cooperation. It is also an influencer CRM system that allows you to automatically find emails, schedule email outreach campaigns, and more.

2. Quora

Quora is a question-and-answer platform where people can get information on various topics. To promote and distribute your content, you can write credible answers to people’s questions including links to your website or blog articles.

3. Snipy

Snipy is a link shortener that adds a call-to-action to your posts, articles, and web pages. The platform offers URL management and analytics tools for improving link marketing campaigns.

4. AddThis

AddThis is a web platform with website marketing tools, like share and follow buttons, to integrate into your website. Using the software, you can provide personalized recommendations for your visitors to increase engagement and collect visitors’ emails using list-building tools.

Project management tools for effective team collaboration

Planning, project tracking, collaboration, scheduling, note-taking, and team management ‒  all these processes can be handled with a single solution – content project management software. Here are our personal favorites that we recommend trying.

1. Trello

Trello is a project management solution to keep your team organized and track tasks. To start a project, you should create a board and add cards with assignments to it. The tool also offers a timeline view, calendar, table view, and a dashboard with statistics.

2. Breeze

“Quick and easy” ‒ that’s how platform creators describe Breeze. It is an intuitive project management tool with project boards, task lists, timelines, workloads, and progress reports. Our team uses it to track projects and collaboratively work on them.

3. Asana

Asana offers a shared space to connect and organize team members. It allows to structure and manage tasks, create plans, define statuses, like “not started” or “in progress”, and automate repetitive tasks.

4. Notion

It is a workspace for teams and individuals for managing projects, note-taking, and collaborating. The platform has tools to create task lists, product roadmaps, design repositories, and more. We widely use Notion in Kaiiax to arrange work guides and create marketing wikis for our clients’ teams.

5. ProofHub

ProofHub is a centralized workspace for project planning, collaboration, and document organization. With task lists, workflows, calendars, discussions, documents, and more, you can review and approve files and track the overall project progress.

6. GatherContent

GatherContent is a content workflow platform that provides tools for every stage of content. Users can write, edit, comment, and collaborate in real-time directly on this platform, as well as add content requirements and brand guidelines to different types of content. Our team used GatherContent and really loved it! However, when it comes to writing, most writers we work with prefer Google Docs anyway. So we returned back to our good old Drive. 

Analytics tools to measure your marketing efforts

Content marketing analytics helps you discover how customers interact with the content you provide and whether your marketing strategy is working as intended. By analyzing clients’ online behavior, you understand whether your content is effective and engaging enough to increase conversion rates. Let’s look at the content marketing analytics tools that can help you improve your marketing campaigns.

1. Google Analytics

The solution offers tools to seamlessly collect marketing data and generate reports. Using this platform, you get information about how many people visited your site, where they are from, and more, to get more value out of the data received and use it for your promotion goals.

2. Hotjar

Hotjar is an intuitive tool for understanding how your site visitors interact with your site. There are Heatmaps, Recordings, Feedback, and Surveys to analyze users’ behavior, where they click, tap, scroll, and what sections they ignore.

3. On-page surveys by VWO

This tool helps to construct on-page surveys to better understand users and their needs. You can trigger the survey at a specific moment based on the user’s behavior on the web page.

4. SocialStatus

SocialStatus is an analytics platform that offers four different tools ‒ Profile Analytics, Ads Analytics, Competitor Analytics, and Influencer Analytics. The platform lets you track and report on your profiles as well as the public pages of your competitors.

5. SimilarWeb

It’s a digital intelligence platform that offers tools for digital research, digital marketing, e-commerce, investing, and sales. Using this software, you can explore the market and trends, optimize your performance, analyze the performance of other companies, and track consumer demand.

6. HubSpot Marketing Analytics and Dashboard Software

The solution allows you to measure your traffic as a whole or on specific pages, track a customer lifecycle, discover trends in your data, filter analytics by countries or URL structure, get reports for various marketing channels, and more.

Combine content marketing SaaS tools to strengthen your marketing efforts

Of course, the list above is just a drop in the ocean in comparison with what the software market offers, but it will help you narrow the search and focus on the tools you need specifically for your marketing team.

When picking solutions for your needs, mind that your task is not only to outperform the competitors by attracting more customers, but also to know what you do right or wrong.

At Kaiiax, we use approximately 60% of the tools mentioned above, but we are always eager to test something new. Contact us at to tell us what content marketing software you recommend using.


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